"The Captive" is not your usual "B" film kidnapping/imprisonment film. The beginning is a bit confusing as it utilizes flashbacks which I didn't realize for the first 30 minutes, making this film a confusing mess to begin with. I will briefly sort out the first 28 minutes of the movie. If you don't want to know...stop reading.Cassandra (Alexia Fast/Peyton Kennedy) goes missing from the back of her daddy's truck cab. Matt (Ryan Reynolds ) her dad becomes suspect number one to the Niagara group "Anything For Love" headed by Nicole (Rosario Dawson). Matt's wife Tina (Mireille Enos) blames him and turns against him. Jeffry (Scott Speedman) who is part of Nicole's group is openly hostile toward Matt.Cass has special privileges as a captive and provides her captor with a unique service which makes this film a bit different. Matt tries to find Cassandra on his own (better than when OJ went looking for the "real" killer) while the group works without Matt.The film makes for a good "B" movie. It over utilizes the flash backs and really should have never had the flashback scene near the end which had me scratch my head...but wasn't she? How did? Oh a flashback. Of what? A day? A gimmick they really didn't need. Or was it a trick?A four star film that was cut to three stars by the director and editor.Parental Guide: F-bomb. No sex or nudity.
The local movie theater can be a terrific way to get the message out to a captive audience. In this kit, we have included electronic versions of eight cinema slides on Data CD1. Hard copies of the slides are not provided because most theaters receive their slides from distributors with very specific formatting requirements. The distributors will need the electronic versions of the slides to duplicate them for use in theaters.
Over the last five years, the increased popularity of attending films has given advertisers a unique opportunity to reach consumers with their advertisements. Going to the movies is the number one adult leisure activity and cinema ads are a vehicle to capitalize on this form of recreation (Screenvision 2007). Cinema advertisements are shown prior to the start of a movie as part of a pre-show, and advertisers have an engaged captive audience; therefore, advertisers are provided with the potential to make an excellent return on their investment by using cinema ads. To date, little research has been conducted which examines the reach and effectiveness of cinema ads as determined by viewer retention. Utilizing a survey of 250 randomly selected movie attendees at a movie theater in the Northeastern region of the United States this study examines the percentage of movie-goers who remember advertisements viewed prior to the movie in relation to several correlational factors. Implications and suggestions for marketing decisions are included.
SAN FRANCISCO (Business 2.0 Magazine) -- Amazon.com is spending heavily to build a digital-download business - and that has investors worried, as it prepares to take on Apple, the undefeated champion of online music, in a fight over online movies.
Amazon has long been rumored to be developing both a digital music and video service to compete with Apple's iTunes. Now, a report in Advertising Age suggests that Amazon is having second thoughts about competing in music but is ready to launch a movie and TV download service in mid-August.
A head-to-head contest between Amazon and Apple for supremacy over digital movies could be the biggest thriller of the summer. No one's yet made a very big business from selling movie downloads over the Internet, but both Amazon and Apple have a good shot at it, and for very different reasons.
Apple's advantage is obvious: Through iTunes, it already dominates the legal music download market. It would be relatively straightforward for the company to add movies to the TV shows and other videos it already hawks online.
One of the main reasons iTunes is so successful is because Apple devotes most of its sizeable marketing budget to it and the iPod. Expect more of the same with any movie download service: Apple can tie in marketing of its video iPod to any new movie offerings.
On the marketing front, Amazon can direct its considerable Web traffic to its digital video service the day it launches. With millions of people going through its online store every day, it could easily start promoting digital downloads of movies to that captive audience.
Apple may seem to have an advantage with the video iPod, which it can make sure works well with any movie download service it launches. But Steve Jobs himself has dismissed the notion of watching two-hour-long videos on a small screen that you have to hold in your hand. People prefer to watch movies on big screens. As long as Amazon can get the movie to your PC, or better yet, the flat-screen TV in your living room, it should do all right. 2b1af7f3a8